Freebies #5
- Vivi & António
- Mar 14, 2024
- 1 min read
How many pens do you need? How many keychains? How many T-shirts? Is that the only reason for your participation in an event?
Ah, freebies, low-quality free gifts, a promotional tactic to attract people.
You planted a tree, here is a freebie. Welcome to our Career Fairs, here is a freebie. Oh, congratulations on doing a clean-up, here is your freebie.
And then an argument could be: "But they gave it to me, I couldn't reject it. It's not polite, and it's free. How bad can it be?"
Not only do these freebies contribute to environmental degradation through the production and disposal of physical items, but they also encourage a culture of overconsumption and waste.
While freebies may deliver short-term gains in attention or interest, they do not necessarily translate into long-term "customer" loyalty or sustainable growth. Entities should consider alternative approaches such as providing valuable educational content, forming partnerships with like-minded organisations, and contributing to a more sustainable future.
Less is more.
You've been cool'd!
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