

LESS
IS MORE

A TRADITION
WITH A PURPOSE
Projeto Gea - Σχέδιο Γης is a moviment for a better planet.
This initiative was born in Faro, Portugal, on Christmas Day 2019, with the initial purpose of creating a different and meaningful Christmas tradition together. But we were fooled! Life knew better.
Since we couldn't volunteer for the community (on a Christmas day everything was closed), we decided to do something for the planet. So we grabbed plastic bags, and gloves, and did a clean-up in Ria Formosa. We enjoyed the experience and the feeling so the Christmas tradition became a weekly tradition.
We started doing clean-up campaigns in neighbourhoods, parks, and protected areas every weekend. And just like that, Projeto Gea was created, with a name that is half Portuguese and half Greek.
Little by little, people started seeing our campaigns and integrating our actions.
In this way, our goal became to make people in the community aware of the existence and quantity of waste in the environment and the problem of waste pollution in general.
Through our campaigns, we also try to demonstrate the importance of active citizenship and the power that small actions can have in the fight against pollution. Thus, we try to encourage people to become active agents of change for a better planet.
Using our social networks, we try to demonstrate more sustainable habits and solutions in our daily lives to motivate people to integrate circular economy concepts into their lives, such as reusing, refusing, repairing, or giving new purpose to things they already have.
@projetogea
